From Holy Grail to structured fail
getting the right ideas to market faster - with pretotyping
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Engelsk
New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (re...
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Forlagsbeskrivelse af From Holy Grail to structured fail af Tim Vang
New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (realistic) hope of return.
Pretotyping combines a new mindset and a set of practical tools that help you fail often and fail fast when developing new business ideas – but in accordance with a carefully designed plan that’ll help roll back risk, reduce development costs, speed
up innovation processes and boost success rates.
Developed at Google and now taught at Stanford University, pretotyping is a supremely effective market-validation tool that helps you radically recalibrate all kinds of bring-to-market equations, as well as revitalising your organisation’s ability to respond quickly to changing commercial circumstances.
Detaljer
Forlag
Saxo
Udgave
1
ISBN
9788740926545
Sprog
Engelsk
Originalsprog
eng
Originaltitel
From Holy Grail to structured fail
Sider
156
Udgivelsesdato
11-11-2016
Format
Paperback
Varenr.
2320520
EAN nr.
9788740926545
Varegruppe
Nedsatte fagbøger
Højde/Dybde (mm)
14
Bredde (mm)
178
Længde (mm)
240
Vægt (g)
374