Going Global on a Shoestring
Global Expansion in the Software Industry on a Small Budget
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Engelsk
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform t...
Forlagsbeskrivelse af Going global on a shoestring af Hans Peter Bech
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other. Based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case stories from the industry and the author’s personal experience with growing companies from incubation to global market leadership. The book provides a practical approach to international expansion when you cannot afford to make big mistakes.
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Going global on a shoestringDetaljer
Forlag
TBK Publishing
ISBN
9788793116405
Sprog
Engelsk
Originaltitel
Going Global on a Shoestring
Udgivelsesdato
01-10-2021
Format
Lydbog
Filtype
zip_mp3
DRM beskyttelse
DigitalVandmaerkning
Datamængde
517645 KB
Varenr.
2989594
EAN nr.
9788793116405
Varegruppe
Lydbøger
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