Storytelling
Branding in practice
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Storytelling
Branding in practice
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Forlagsbeskrivelse af Storytelling af Klaus Fog
As a business concept "storytelling" has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories
at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand?
The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytellingas a strategic tool for releasing your company’s potential.
Check ‘Em Out! (...) it’s a detailed guide to the creation of powerful sagas that move customers to engage the brand.
Tom Peters, Bestselling Author and CEO, Tom Peters Company
It’s a big deal to compress your company’s story into a brand. This book is the first step on that long journey.
Kevin Kelly, Founder and Editor-at-Large, Wired Magazine
The book carries branding to the next step, which is storytelling.
Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University
One of the very best marketing books of the year...
Seth Godin, Bestselling Author and Marketing Expert
The book accurately portrays the value of storytelling in the business context.
Dr. Roger Schank, Former Professor in Learning and Psychology, Northwestern University and Yale University
Detaljer
Forlag
Samfundslitteratur
ISBN
9788759339763
Sprog
Engelsk
Originaltitel
Storytelling
Udgivelsesdato
10-06-2010
Format
E-bog
Filtype
PDF
DRM beskyttelse
AdobeDRM
Datamængde
56961 KB
Varenr.
3003617
EAN nr.
9788759339763
Varegruppe
Lydbøger
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