How Brands Grow
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Engelsk
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and ...
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Forlagsbeskrivelse af How Brands Grow What Marketers Don'T Know af Byron Sharp
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Detaljer
Forlag
OUP Australia and New Zealand
ISBN
9780195573565
Sprog
Engelsk
Sider
246
Udgivelsesdato
01-03-2010
Format
Hardback
Varenr.
2826921
EAN nr.
9780195573565
Varegruppe
Management
Højde/Dybde (mm)
160
Bredde (mm)
237
Længde (mm)
23
Vægt (g)
590
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