Purple Cow Transform Your Business By Being Remarkable
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Engelsk
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and service...
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Forlagsbeskrivelse af Purple Cow Transform Your Business By Being Remarkable af Seth Godin
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin''s business classic This is Marketing.
Detaljer
Forlag
Penguin Books Ltd
ISBN
9780141016405
Sprog
Engelsk
Sider
160
Udgivelsesdato
27-01-2005
Format
Paperback
Varenr.
1588372
EAN nr.
9780141016405
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
11
Bredde (mm)
196
Længde (mm)
129
Vægt (g)
120