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The 22 Immutable Laws of Marketing

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Engelsk
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expecta...

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Forlagsbeskrivelse af The 22 Immutable Laws Of Marketing af Al Ries

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

Detaljer

Forlag
Profile Books Ltd
ISBN
9781861976109
Sprog
Engelsk
Sider
160
Udgivelsesdato
24-10-1994
Format
Paperback
Varenr.
3248206
EAN nr.
9781861976109
Varegruppe
Management
Højde/Dybde (mm)
11
Bredde (mm)
196
Længde (mm)
135
Vægt (g)
136

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