The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
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Engelsk
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challeng...
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Forlagsbeskrivelse af The Challenger Customer Selling To The Hidden Influencer Who af Brent Adamson
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
Detaljer
Forlag
Portfolio Penguin
ISBN
9780241196564
Sprog
Engelsk
Sider
288
Udgivelsesdato
03-09-2015
Format
Paperback
Varenr.
2466627
EAN nr.
9780241196564
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
156
Bredde (mm)
233
Længde (mm)
21
Vægt (g)
358