Marketing Tourism and Hospitalityconcepts and Cases
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Engelsk
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism ma...
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Forlagsbeskrivelse af Marketing Tourism and Hospitalityconcepts and Cases af Richard George
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.
Detaljer
Forlag
Palgrave Macmillan
ISBN
9783031659829
Sprog
Engelsk
Sider
605
Udgivelsesdato
20-01-2025
Format
Ukendt format
Varenr.
3265540
EAN nr.
9783031659829
Varegruppe
Management
Bredde (mm)
235
Længde (mm)
155
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