Predictable Winners A Handbook For Developing, Forecasting,
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Engelsk
Consistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey—from concept development through comme...
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Forlagsbeskrivelse af PREDICTABLE WINNERS A HANDBOOK FOR DEVELOPING, FORECASTING, af Ilya Trakhtenberg
Consistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey—from concept development through commercial launch and beyond. Predictable Winners is a handbook of best practices for improving the odds of success at every step. Product leaders, innovation teams, and senior executives will find practical insights to improve R&D effectiveness and ROI—while delighting customers with a pipeline of compelling new products and services. Crucially, disciplined innovation practices lead to success rates well above industry benchmarks. The authors' comprehensive, systematic approach is covered step-by-step in 25 chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. Predictable Winners also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing.
Detaljer
Forlag
Stanford Business Books,US
ISBN
9781503638853
Sprog
Engelsk
Sider
312
Udgivelsesdato
18-03-2025
Varenr.
3288952
EAN nr.
9781503638853
Varegruppe
Engelsk non fiction div.