The Advertising Concept Book
Think Now, Design Later
0.0
( 2640 )
Engelsk
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from ho...
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Forlagsbeskrivelse af The Advertising Concept Book Think Now, Design Later af Pete Barry
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Detaljer
Forlag
Thames & Hudson Ltd
ISBN
9780500518984
Sprog
Engelsk
Sider
320
Udgivelsesdato
11-08-2016
Format
Hardback
Varenr.
2310511
EAN nr.
9780500518984
Varegruppe
Management
Højde/Dybde (mm)
249
Bredde (mm)
208
Længde (mm)
35
Vægt (g)
1344
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