Nordic Symmetry – Strategic Communication in the 21st Century
– Strategic Communication in the 21st Century
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Engelsk
Corporate communication is no longer a mere
support function—it is a strategic foundation for trust,
legitimacy, and long-term stakeholder engagement.
Nordic Symmetry introduces a new paradigm: a shif...
Forlagsbeskrivelse af Nordic Symmetry af Kresten Schultz-Jørgensen
Corporate communication is no longer a mere
support function—it is a strategic foundation for trust,
legitimacy, and long-term stakeholder engagement.
Nordic Symmetry introduces a new paradigm: a shift
from transactional communication to relational trustbuilding.
In an era of rising societal and environmental
demands, organizations can no longer rely on controlbased,
tactical messaging. Instead, they must embrace
transparency, inclusivity, and ethical co-creation as
core strategic principles.
Nordic organizations have long embodied these values—prioritizing stakeholder
dialogue, corporate responsibility, and ethical leadership
before they became global imperatives.
This book explores how these principles can be
systematically applied to Corporate Affairs.
Nordic Symmetry presents a unique blend of real-world
cases, strategic models, and actionable insights. The book
features both broad industry examples and defining case studies
that illuminate how trust-driven positioning can transform corporate
narratives and market positioning.
This book equips communication professionals,
corporate leaders, and students with the tools
to navigate today’s evolving Corporate Affairs
landscape.
Detaljer
Forlag
DJØF/Jurist- og Økonomforbundets Forlag
ISBN
9788757464788
Sprog
Engelsk
Originaltitel
Nordic Symmetry – Strategic Communication in the 21st Century
Udgivelsesdato
19-05-2025
Format
E-bog
Filtype
PDF
DRM beskyttelse
AdobeDRM
Datamængde
100260 KB
Varenr.
3315581
EAN nr.
9788757464788
Varegruppe
Lydbøger
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