Content Strategy for the Web
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Engelsk
When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and impleme...
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Forlagsbeskrivelse af Content Strategy for the Web af Kristina Halvorson
When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.
Detaljer
Forlag
New Riders Publishing
ISBN
9780321808301
Sprog
Engelsk
Sider
224
Udgivelsesdato
22-03-2012
Format
Paperback
Varenr.
2154390
EAN nr.
9780321808301
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
227
Bredde (mm)
179
Længde (mm)
12
Vægt (g)
332