101 Things I Learned in Advertising School
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Engelsk
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned...
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Forlagsbeskrivelse af 101 Things I Learned in Advertising School af Matthew Frederick
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Detaljer
Forlag
Three Rivers Press
ISBN
9780451496713
Sprog
Engelsk
Sider
216
Udgivelsesdato
03-04-2018
Format
Hardback
Varenr.
3340145
EAN nr.
9780451496713
Varegruppe
Management
Højde/Dybde (mm)
185
Bredde (mm)
135
Længde (mm)
27
Vægt (g)
428
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