The 22 Immutable Laws of Branding
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Engelsk
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging rea...
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Forlagsbeskrivelse af The 22 Immutable Laws of Branding af Al Ries
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today''s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Detaljer
Forlag
Harper Business
ISBN
9780060007737
Sprog
Engelsk
Sider
272
Udgivelsesdato
20-03-2011
Format
Paperback
Varenr.
3334407
EAN nr.
9780060007737
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
233
Bredde (mm)
188
Længde (mm)
23
Vægt (g)
378