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The Anatomy of Humbug

How to Think Differently About Advertising
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Engelsk
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or i...

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Forlagsbeskrivelse af The Anatomy of Humbug af Paul Feldwick

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. . or maybe something else?

Detaljer

Forlag
Matador
ISBN
9781784621926
Sprog
Engelsk
Sider
256
Udgivelsesdato
28-02-2015
Format
Hardback
Varenr.
3364633
EAN nr.
9781784621926
Varegruppe
Management
Højde/Dybde (mm)
144
Bredde (mm)
219
Længde (mm)
23
Vægt (g)
392

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