Bog & idéBøgerEngelske bøgerEngelsk faglitteratur

How Brands Become Icons

The Principles of Cultural Branding
0.0
Engelsk
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional brandin...

Hardback

339,95 DKK
På lager i 0 butikker.

Forlagsbeskrivelse af How Brands Become Icons af D. B. Holt

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

Detaljer

Forlag
Harvard Business Review Press
ISBN
9781578517749
Sprog
Engelsk
Sider
288
Udgivelsesdato
01-11-2004
Format
Hardback
Varenr.
1635090
EAN nr.
9781578517749
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
159
Bredde (mm)
240
Længde (mm)
25
Vægt (g)
602

Bogens kategorier Klik på en kategori for at se lignende bøger

  • Økonomi, finans, erhvervsliv og ledelseErhvervsliv, virksomheder og ledelseSalg og marketing
  • Anmeldelser How Brands Become Icons

    Brugernes anmeldelser
    Vurderet 0 ud af 5 baseret på 0 vurderinger

    Andre har også kigget på

    Som medlem af Klubben sparer du 50% fragten og optjener point, når du handler | Medlemskab til 0 kr. uden binding og gebyrer.
    THE LET THEM THEORYA LIFE-CHANGING TOOL THAT MILLIONS OF PEO
    ENGLISH
    The Let Them TheoryMel Robbins
    239,95 DKK
    HARDBACK
    The Let Them Theory
    Helmut Newton – SUMO
    ENGLISH
    Helmut Newton. Sumo. 20th Anniversary EditionJune Newton
    1429,95 DKK
    HARDBACK
    Helmut Newton. Sumo. 20th Anniversary Edition
    Kama Sutra A Position A Day New Edition
    ENGLISH
    Kama Sutra a Position a Day New Editiondk
    169,95 DKK
    PAPERBACK
    Kama Sutra a Position a Day New Edition
    The 48 Laws of Power
    ENGLISH
    The 48 Laws of PowerRobert Greene
    229,95 DKK
    PAPERBACK
    (6)
    The 48 Laws of Power
    Atomic habits
    ENGLISHBS
    Atomic habitsJames Clear
    219,95 DKK
    PAPERBACK
    (1)
    Atomic habits
    VLADIMIR PUTIN LIFE COACH
    ENGLISH
    Vladimir Putin Life CoachEngelsk non fiction div.
    169,95 DKK
    Vladimir Putin Life Coach
    The Courage To Be Disliked: How to free yourself, change your life and achieve real happiness
    ENGLISHBS
    The Courage to Be DislikedFumitake Koga
    149,95 DKK
    PAPERBACK
    (1)
    The Courage to Be Disliked
    The Psychology of Money: Timeless lessons on wealth, greed, and happiness
    ENGLISHBS
    The Psychology of MoneyMorgan Housel
    209,95 DKK
    PAPERBACK
    (1)
    The Psychology of Money
    The Mountain is You
    ENGLISH
    The Mountain is YouBrianna Wiest
    239,95 DKK
    Paperback
    The Mountain is You
    Ikigaithe Japanese Secret To A Long And Happy Life
    ENGLISH
    Ikigaithe Japanese Secret To A Long and Happy LifeFrancesc Miralles
    189,95 DKK
    HARDBACK
    (1)
    Ikigaithe Japanese Secret To A Long and Happy Life