How Brands Become Icons
The Principles of Cultural Branding
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Engelsk
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional brandin...
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Forlagsbeskrivelse af How Brands Become Icons af D. B. Holt
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Detaljer
Forlag
Harvard Business Review Press
ISBN
9781578517749
Sprog
Engelsk
Sider
288
Udgivelsesdato
01-11-2004
Format
Hardback
Varenr.
1635090
EAN nr.
9781578517749
Varegruppe
Management
Højde/Dybde (mm)
159
Bredde (mm)
240
Længde (mm)
25
Vægt (g)
602
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