Service Management
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Engelsk
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Manageme...
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Forlagsbeskrivelse af Service Management af Bart Van Looy
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its'' importance in today''s economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
Detaljer
Forlag
Pearson Education Limited
ISBN
9780273732037
Sprog
Engelsk
Sider
544
Udgivelsesdato
14-03-2013
Format
Paperback
Varenr.
3384122
EAN nr.
9780273732037
Varegruppe
Engelsk non fiction div.
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