Unpacking Creativity The Power of Figurative Communication I
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Engelsk
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative commun...
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Forlagsbeskrivelse af Unpacking Creativity The Power Of Figurative Communication I af Jeannette Littlemore
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.
Detaljer
ISBN
9781108461863
Sprog
Engelsk
Sider
321
Udgivelsesdato
10-04-2025
Format
Paperback
Varenr.
3293662
EAN nr.
9781108461863
Varegruppe
Engelsk non fiction div.