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The Righteous Brand Consumer Brand Relationships In A Polari

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Engelsk
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis o...

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Forlagsbeskrivelse af The Righteous Brand Consumer Brand Relationships In A Polari af Max Blackston

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.

Detaljer

Forlag
Routledge
ISBN
9781032882376
Sprog
Engelsk
Sider
268
Udgivelsesdato
31-03-2025
Format
Hardback
Varenr.
3292516
EAN nr.
9781032882376
Varegruppe
Engelsk non fiction div.

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