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Ogilvy on Advertising

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Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what...

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Forlagsbeskrivelse af OGILVY ON ADVERTISING af David Ogilvy

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

Detaljer

Forlag
Headline Welbeck Non-Fiction
ISBN
9781802794960
Sprog
Engelsk
Sider
288
Udgivelsesdato
02-02-2023
Format
Paperback
Varenr.
3288324
EAN nr.
9781802794960
Varegruppe
Management
Højde/Dybde (mm)
199
Bredde (mm)
129
Længde (mm)
36
Vægt (g)
248

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