Reputation Management The Key To Successful Public Relations
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Engelsk
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performan...
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Forlagsbeskrivelse af Reputation Management The Key To Successful Public Relations af Helio Fred Garcia
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Detaljer
Forlag
Routledge
ISBN
9781032577982
Sprog
Engelsk
Sider
408
Udgivelsesdato
03-04-2025
Varenr.
3289407
EAN nr.
9781032577982
Varegruppe
Engelsk non fiction div.