Where to Play Steps for Discovering Your Most Valuable Mar
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Engelsk
Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and resear...
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Forlagsbeskrivelse af Where to Play Steps for Discovering Your Most Valuable Mar af Marc Gruber
Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering: Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile
Detaljer
Forlag
FT Publishing International
ISBN
9781292178929
Sprog
Engelsk
Sider
240
Udgivelsesdato
21-09-2017
Format
Paperback
Varenr.
3347074
EAN nr.
9781292178929
Varegruppe
Management
Højde/Dybde (mm)
187
Bredde (mm)
234
Længde (mm)
13
Vægt (g)
396
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