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Buyology

How Everything We Believe About Why We Buy is Wrong
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Engelsk
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink,...

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159,95 DKK
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Forlagsbeskrivelse af Buyology af Martin Lindstrom

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

Detaljer

Forlag
Random House Business Books
ISBN
9781847940131
Sprog
Engelsk
Sider
272
Udgivelsesdato
07-05-2009
Format
Paperback
Varenr.
1638361
EAN nr.
9781847940131
Varegruppe
Management
Højde/Dybde (mm)
130
Bredde (mm)
197
Længde (mm)
17
Vægt (g)
196

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  • Økonomi, finans, erhvervsliv og ledelseErhvervsliv, virksomheder og ledelseSalg og marketingReklame

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