Consumer Behavior, Global Edition
0.0
( 2930 )
Engelsk
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development...
På lager i 0 butikker.
Forlagsbeskrivelse af Consumer Behavior, Global Edition af Joseph Wisenblit
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Detaljer
Forlag
Pearson Education Limited
ISBN
9781292269245
Sprog
Engelsk
Sider
512
Udgivelsesdato
31-12-1899
Format
Paperback
Varenr.
3347092
EAN nr.
9781292269245
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
276
Bredde (mm)
217
Længde (mm)
18
Vægt (g)
998