Essentials of Marketing Research Global Edition
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( 2930 )
Engelsk
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation pres...
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Forlagsbeskrivelse af Essentials of Marketing Research Global Edition af David Birks
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
Detaljer
Forlag
Pearson Education Limited
ISBN
9781292060163
Sprog
Engelsk
Sider
432
Udgivelsesdato
26-06-2014
Format
Paperback
Varenr.
3365847
EAN nr.
9781292060163
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
277
Bredde (mm)
219
Længde (mm)
18
Vægt (g)
894