Consumer Behavior, Global Edition
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( 2930 )
Engelsk
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates ...
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Forlagsbeskrivelse af Consumer Behavior, Global Edition af Cristel Russell
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we''re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Detaljer
Forlag
Pearson Education Limited
ISBN
9781292452340
Sprog
Engelsk
Sider
544
Udgivelsesdato
17-04-2024
Format
Paperback
Varenr.
3346984
EAN nr.
9781292452340
Varegruppe
Management
Højde/Dybde (mm)
277
Bredde (mm)
216
Længde (mm)
28
Vægt (g)
1134
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