The Discipline of Market Leaders
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Engelsk
The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders. Why is it that Casio can sell a calculator mo...
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Forlagsbeskrivelse af The Discipline of Market Leaders af Fred Wiersema
The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders. Why is it that Casio can sell a calculator more cheaply than Kellogg''s can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers'' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven''t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Detaljer
Forlag
Perseus Books
ISBN
9780201407198
Sprog
Engelsk
Sider
224
Udgivelsesdato
10-01-1997
Format
Paperback
Varenr.
3336969
EAN nr.
9780201407198
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
142
Bredde (mm)
209
Længde (mm)
15
Vægt (g)
200