The Copywriter's Handbook 4th Edition
A Step-By-Step Guide to Writing Copy that Sells
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( 2929 )
Engelsk
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. . even small business owners and information ma...
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Forlagsbeskrivelse af The Copywriter's Handbook 4th Edition af Robert Bly
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step ''Motivating Sequence'' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful ''lead magnets'' that double response rates; The ''4 S'' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter''s Handbook remains the ultimate guide for people who write or work with copy.
Detaljer
Forlag
St Martin's Press
ISBN
9781250238016
Sprog
Engelsk
Sider
496
Udgivelsesdato
07-04-2020
Format
Paperback
Varenr.
3346826
EAN nr.
9781250238016
Varegruppe
Engelsk dictionaries div.
Højde/Dybde (mm)
209
Bredde (mm)
141
Længde (mm)
35
Vægt (g)
422
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